Launching a student event app with 3000+ downloads
Summary
A pro bono iOS and Android app for the students of Uppsala, built in a few weeks and grown to 3000+ active users on less than 1.000 SEK of marketing budget.
3000+
Active users
<1.000 SEK
Marketing budget
#7
Google Play Entertainment, Sweden
The challenge
When the main student homepage for events crashed, the students of Uppsala were left without information about events across the 13 nations of Uppsala University.
The approach
Together with two friends, I launched a free app fast. I designed it, built it with no-code tools, made the marketing assets and promoted it with paid ads and out of home posters. We also landed several high value deals and teamed up with the biggest festival in town.
The outcome
3000+ active users on less than 1.000 SEK of marketing budget, an average usage frequency of 6 times a week, and a top 30 ranking on the App Store and #7 in the Google Play Entertainment category in Sweden. The number one student app of its kind, at barely any cost.
NationPlus showed us the power of product-led growth. When a product is good, credible and genuinely useful, it sells itself. We learned who our audience was, what drove them, how they behaved and where they spent their time, and that let us make a big impact with very small means.